Life Inside the NBA Bubble: Lessons from 2020
Life Inside the NBA Bubble, The Disney World complex in Orlando (Florida) was the concrete curtain for the return of the NBA last night, 141 days after the halt in rhythm at the end of the break due to the positive coronavirus test of one of its teams, the French center Rudy Gobert. After a tribute to the Black Lives Matter movement by players, coaches, and referees during the national anthem, the Utah Jazz played against the New Orleans Pelicans and the Lakers against. The 2019-20 NBA season will remembered as the one that ushered in the reign of Giannis Antetokounmpo, a different kind of complete player who wishes to erase.
The pain of the last playoffs when the ground dropped from beneath his feet of his Bucks with 2-0 up in the Eastern Conference finals, against the Raptors. It will be the one that will take LeBron James (even further) beyond the pantheons of immortal stars, this time dressed in that Lakers jersey that so aptly draws on that construct, the star system, that is at the very core of the world's best basketball league. Or perhaps it will be the one that finally describes Kawhi Leonard as a legendary rival.
What's Happening Now?

The forward could win his third title with three different teams, and this year with a Clippers team that has never had enough tools to feel like a favorite. And, let's not forget, has never even played in a Conference Finals. The 2019-20 season, especially, will be one. Which no small feat: after having faced the reality of the coronavirus, and having left dead in April, the NBA has managed to find a way back, a success in itself and a journey that is almost a dystopia that would have seemed impossible a few months ago and that will undoubtedly mark this semester in all the basketball history books.
The 2019-20 NBA season will be, more than anything, that of the Walt Disney World bubble. Unheard of at the time, something that (we believe) will never repeated again. A singular experience, a journey that will leave a champion, like all of them, and a new story, one that will told now and that, at least, has already wagered on a battle with the pandemic. Good news. The rest, what's yet to come, once all the (infinite) layers of this project that gives the impression of an impossible fantasy are removed.
Something Smells Fishy

The rest, what remains now, is basketball. What seemed to little more than a pipe dream, a plan to buy time while some very tough decisions made, came to fruition very happily, the happiest of all for NBA fans: there will be an end to the 2019-20 season. There will be playoffs, there will be a champion, and there will be more than two months full of games from the best league in the world. Following weeks when cancellation seemed an inevitable conclusion, on June 4, all thirty franchises voted in favor (29-1 in the vote, with only the Blazers opposed) of Adam Silver's plan, a commissioner.
Who once again emerged as a calm and unifying leader, a key player (as all the actors agreed) in the harmony with which these momentous decisions made. On June 4th, the very day on which they supposed to have begun playing the 2020 Finals, it was decided that the 2020 Finals would be held. The plan of action, announced that same day, was one that had evolved from an almost eccentric possibility to the most feasible, with the other bids already being considered, Las Vegas above all others.
Impact on Media Production

The Walt Disney World complex in Orlando, Florida, would be the venue, with the ESPN World Wide of Sports complex as the central hub of the competition. The television giant (owned by Disney) has made the luxurious facilities available to the NBA, with three arenas ready for game play and all the necessary technology (ESPN guarantee) for television broadcasting. Recalls it is fortunate that, all of them fell on each, Disney (ESPN and ABC) holds with Turner (TNT) the television rights of the NBA, for which both emporiums agreed on a 24,000 million dollar deal for nine years (2016-25), the powerful pillar of the golden age it was experiencing the NBA, naturally.
The economic, before the outbreak of this coronavirus crisis. Resolved the headquarters and ended with a format of 22 of the 30 teams and a solution to the Regular Season with playoffs to the usual next, the lifestyle was cleaned up in negotiations with a players' union that wagered on the campus, a relaxed version of the hermetic sanitary bubble that finally had to be implemented. Any other option implied an exaggerated risk, especially given the harsh reality that the United States is experiencing, where the fight against the pandemic has been irregular and in many states ineffective and non-existent.
Conclusion

One of the hardest hit has been Florida, in whose central region rises the legendary theme park that from now on will forever link its name to an NBA that was on the path to losing almost 2 billion dollars, a fabulous blow Michele Roberts, union executive, and Commissioner Adam Silver also have a good relationship with Iger and Paul. It's the recipe for commissioner, communication, and trust, from Silver, who ran the NBA's entertainment business in the mid 1990s, as well as when he began to meet Iger, who married Willow Bay, the host of the basketball show Inside Stuff.
At that time ABC president, he enlisted in a Disney squadron that shortly thereafter had Iger as its commander. The firm has progressed in three decades from a market value of $48.4 billion to more than $257 billion under his direction. He led transactions with Pixar and the purchases of Lucasfilm (Star Wars, Indiana Jones) and Marvel. And he has been the centerpiece of the negotiations that have taken place with the NBA at Walt Disney World in Orlando. By halting the NBA on March 11, it had already been weeks since Iger had closed the Shanghai Disney park in China, the epicenter of the pandemic, on January 25.
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